Start Cup Toscana 2018 (http://startcup.ilonova.eu/it), a contest among entrepreneurial ideas sprouting from regional research activities was held on October 30 at the Auditorium of Sant'Apollonia, in Florence. The BeWize group from the CNR of Pisa, represented by Sara Colantonio, was ranked second on the podium for having developed a sensorized, interactive and intelligent mirror named “Wize Mirror” dedicated to the monitoring of cardio-metabolic risk. The top three winners have been awarded with a cash prize aimed at developing the project for the launch on the market and with the participation to the "Premio Nazionale per l’Innovazione" (http://www.pnicube.it/premio-nazionale-innovazione/), to be held in Verona on November 29th and 30th.