We are witnessing an explosion in the use of position-enabled devices. These movements are represented not only as GPS-based sequences of spatio-temporal points, but they are linked to semantics, as they are associated to several heterogeneous dimensions. All these aspects, some implicit, some other explicit, represent different viewpoints of the movement related users experience.These semantically rich, multiple aspects user movements are called holistic trajectories to better convey the idea that these trajectories, as collected or inferred from the vast amount of user-generated data, are “characterized by the belief that the parts of something are intimately interconnected and explicable only by reference to the whole.” A holistic trajectory is therefore a new concept of movement objects where the spatio-temporal aspect is not necessarily the main component and several heterogeneous dimensions are interconnected to form a whole novel vision. The heterogeneous nature of holistic trajectories calls for new methods capable of combining, in a proper way, these different natures. The research objective of the MASTER project is to investigate methods to build, manage and analyse holistic trajectories. At today's state of art in research we do not have management and analysis methods on holistic trajectories "ready to use". In MASTER we will investigate innovative analysis methods for these new forms of data. These methods are driven by application scenarios three different domains: tourism, sea monitoring and public transportation.