Gamification - I Videogiochi nella Vita Quotidiana

Day - Time: 30 November -0001, h.00:00

Place: Area della Ricerca CNR di Pisa - Room: C-29

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Speakers

Fabio Viola (Consulente indipendente)

Referent

Fabrizio Silvestri

Abstract

Ogni anno nella sola Italia si spendono 1.1 miliardi di euro in videogiochi. Ogni mese 3 miliardi di ore vengono investite nel mondo video giocando. Ogni giorno sul social Game "Farmville" entrano oltre 20 milioni di persone. L'avvento di nuove piattaforme, dai mobile application stores a Facebook passando per le smart tv, ha allargato la base utenza facilitando l'alfabetizzazione di oltre 500 milioni di individui ormai familiari con termini come punti, livelli, vadge, virtual good e currency etc etc....

Oltre il 70% delle TOP 2000 corporation/organizzazioni si doterà di almeno un prodotto "gamificato" (Gartner) per risolvere problemi interni o creare engagement e loyalty. Analizzeremo con esempi concreti decine di business idea ed i modelli di monetizzazione

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